Sunscreen as Everyday Skincare

Sunscreen used to live in the beach bag. Now it's a daily skincare step.

On this episode of First Press, a Press On Ventures podcast, Madeline Litvack and Josh Neckes break down the sunscreen category: how it moved from seasonal to everyday, the problems legacy products never solved, the new brands reshaping the shelf, and what makes a sunscreen brand defensible.

Mentioned in this episode