Field notes from the next wave of consumer.
Theses, founder playbooks, and the tools we use to build leaner, written by the Press On team and published on Medium.
Why We’re Backing Vuelo
By: William Litvack At Press On Ventures , we invest in founders who see a category clearly enough to rebuild it from the ground up rather than improve it at the margins. Travel is one of those categories. It is one of t...
Why We’re Backing Gato
By: Sean Tolkin At Press On Ventures, we invest in founders who understand that the strongest consumer brands are not built from a category, but from a contradiction. The best ones resolve a tension that the rest of the...
Your Business Needs a Brain Without a Face
By: Michael Greenberg If you’re running a portfolio company or a venture-backed business right now, your board has almost certainly asked you some version of this question: what’s our AI strategy? And if you’re being hon...
Stop Guessing. Start Testing.
By: Madeline Litvack featuring POVC-Backed Founder Ethan Arpi Every product team I’ve ever worked with has an opinion problem. Everyone has a view on what the button should say, where the modal should appear, whether the...
Why We’re Backing Magic Story
By: William Litvack At Press On Ventures , we invest in founders who recognize that the most powerful consumer products are built at the intersection of technology and emotion. That conviction is what led us to invest in...
Why We’re Backing Cofertility
At Press On Ventures , we back founders who see opportunities hiding inside broken systems and have the conviction to rebuild them from the ground up. That belief is what led us to invest in Cofertility , a company resha...
Introducing Citana
By: Team at Press On Ventures 🚀 Press On Ventures Launches New Travel AI Incubation: CitanaTravel.com At Press On Ventures, we invest in technologies that transform how people make decisions. Today, we’re excited to int...
Watch What You Trust
Our wearables promise to decode our bodies — but when the data disagrees with reality, who’s really keeping time on our health? By: Rohan Sharma Rohan Sharma is a current third year medical student, data skeptic, and acc...
AI-Assisted MVP Development: From Ideation to Deployment
By: Mukul Anand I’ve learned to treat AI coding tools as an extension or accelerator of my brain, not a replacement. Developing an MVP is an intense journey from idea to deployment. Today, AI-assisted tools dramatically...
What the #REF!?: Making A Startup Financial Model That Actually Works
By: Nikhil Bhambi Nikhil Bhambi is a Senior Associate at Press On Ventures, bringing a unique perspective to the investment team. His experience spans from Wall Street Banker to cleantech founder, working with companies...