Overview
Operates the world's first fully automated, salon-quality manicure machine, using a proprietary 7-camera computer vision system and robotic arm to deliver an end-to-end manicure (polish removal, shaping, painting, drying) without human intervention.
Why we partnered
Co-founded by the team behind ALICE (acquired by Expedia for $130M) plus an original Roomba engineer; raised $50M+ from Shine Capital, Imaginary Ventures, Lerer Hippeau, Karlie Kloss, and Victoria Beckham, with signed commitments for ~1,000 locations and live pilot deployments inside Ulta Beauty.
In the press
10Beauty in the news
VentureFizz
Aug 2026
Discover 10Beauty – The robotics company behind the first full-service robotic manicure
Yonkers Times
Jul 2026
First Robot Manicure in New York Arrives in Yonkers
Time Out Chicago
Jul 2026
PSA: Robot manicures have landed in Chicago
WWD
Jun 2026
10Beauty Secures $23.5M Funding for Robotic Manicures
WWD
Dec 2025
Interview with Alex Shashou (10Beauty)
WWD
Jan 2025
Ulta Beauty Rolling Out 10Beauty
Fast Company
Feb 2024
Robot Gives Perfect Manicure